1% for the planet


1% for the Planet is a global organisation that connects dollars and doers to address the most pressing issues facing our planet. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $150 million to environmental nonprofits to date. Our founders – successful entrepreneurs who grew thriving businesses – understood that they were not alone in being committed to protecting the environment and giving back to our global community.

Today, 1% for the Planet is a network of more than 1,200 member businesses, numerous individuals, and thousands of nonprofit partners in more than 40 countries. Our headquarters are located in Burlington, VT. We also have a chapter office in France and strong representation in Japan, Australia, and western Europe.

Here at Outdoor Alternative we recognise our responsibility to the planet. That’s why 1% of our annual sales is donated to those that share our passion in preserving our environment!


Our chosen partner organisations are: Plantlife and North Wales Wildlife Trust, you can find out more about their work by clicking on the links below.

North Wales Wildlife Trust Natural Partners Logo